Wendy Trattner Art

A custom brand identity and Shopify website designed to position Wendy Trattner as a contemporary abstract artist, helping attract collectors, galleries, and commission clients while supporting her transition from engineer to full-time artist.
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Custom Shopify website for abstract artist Wendy Trattner displayed on a laptop, featuring contemporary abstract paintings, a fine art portfolio, and an elegant online art store.

Services

Signature Brand + Shopify Package
Business Strategy

About the Client

Wendy Trattner is a contemporary abstract artist based in Scottsdale, Arizona. A former MIT-trained mechanical engineer and inventor, her paintings sit at the intersection of physics and philosophy, precision and emotion, control and chaos.

Through bold colour, expressive texture, and hidden layers of equations and symbols, Wendy explores questions about meaning, movement, mindfulness, and what it means to live an intentional life. Her work resonates with collectors who value both aesthetic beauty and intellectual depth.
Custom Shopify website for abstract artist Wendy Trattner displayed on a laptop, featuring contemporary abstract paintings, a fine art portfolio, and an elegant online art store.

"I used to cringe anytime someone asked to see my website. The DIY templates just weren't cutting it. Working with Parisa completely changed that. She really understood me, guided me through every decision, and somehow turned a vague vision into a website I'm genuinely obsessed with. I couldn't recommend her more."

— Wendy Trattner

Viist Their Website

What Makes This Website Unique

Rather than creating a traditional artist portfolio, we designed Wendy's website to reflect the depth behind her work and position her as an established contemporary artist.

The website balances emotional storytelling with a premium collector experience. Visitors can browse original paintings, limited-edition prints, and commissions while discovering the philosophy behind each collection. Every artwork includes its own inspiration story, allowing collectors to connect with the ideas, emotions, and hidden symbolism woven into the work.

The commissions experience was also designed as a guided journey, making the process approachable while reinforcing the bespoke nature of Wendy's practice.

Throughout the website, careful attention was given to presenting her work as an investment rather than simply a product, supporting her goal of attracting serious collectors and future gallery representation.

Branding

Wendy's brand was designed to reflect the same duality that defines her artwork: the balance between intuition and intellect, emotion and analysis, movement and stillness.

The restrained all-grey colour palette evokes calm, sophistication, and understated luxury, allowing her vibrant paintings to become the visual focus while positioning her practice for collectors and galleries. Rather than competing with the artwork, the brand creates a quiet, contemporary backdrop that lets each piece speak for itself.

The logo combines a Zen-inspired handwritten wordmark with a refined sans-serif typeface, creating a subtle tension between organic expression and structured precision, a reflection of Wendy's journey from MIT-trained engineer to contemporary abstract artist. Anchoring the logo is the final dot, inspired by the Zen ensō, symbolizing presence, completeness, and the beauty found in imperfection. Together, these elements create a timeless identity that resonates with collectors who appreciate not only beautiful artwork, but the ideas and stories that live beneath its surface.

Beyond the Website

Great websites don't simply display artwork, they shape how collectors experience it.

Throughout this project, we worked closely with Wendy to define the story behind her practice, understand the people most drawn to her work, and create a website that reflects the depth of her artistic vision. From organizing her collections to designing a thoughtful commissions experience, every decision was made to position her work as something to be collected, lived with, and remembered.The result is a digital home that feels as intentional as the paintings themselves. One that can grow alongside her career as she pursues gallery representation, larger commissions, and an expanding collector base.

Imagine What We Could Create Together

No two projects in our portfolio are alike, because no two clients are alike.
If you're looking for a thoughtful partner who takes the time to understand your vision before designing your website, we'd love to hear from you.
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