Lisa Carney Art

A custom Shopify website and guided brand identity for Canadian abstract artist Lisa Carney, designed to elevate her online presence, strengthen her brand, and help connect her atmospheric landscape paintings with collectors around the world.
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Custom website for abstract artist Lisa Carney displayed on a laptop, showcasing contemporary abstract paintings, a fine art portfolio, and an online art store.

Services

Guided Brand + Shopify Package
SEO Foundation

About the Client

Lisa Carney is a contemporary abstract painter based in Québec, Canada. Inspired by the landscapes of the Gaspé Coast where she grew up, she creates intuitive paintings that blur the line between abstraction and nature. Through layered colour, expressive textures, and recurring organic forms, her work invites viewers to pause, breathe, and discover their own personal connection within each piece.
Custom website for abstract artist Lisa Carney displayed on a laptop, showcasing contemporary abstract paintings, a fine art portfolio, and an online art store.

"One of the biggest takeaways for me was realizing that marketing my work isn't only about the artwork itself... it's also about the person behind the work. The website process became a deep dive into my art journey, which was something I hadn't expected.

I now feel confident that I have a well-built website that is more inviting to visitors and helps turn them into art buyers. I was happy to have someone who could design my website to perfectly align with all my wants and needs. The creativity and technical expertise brought my vision to life in ways I hadn't imagined possible."

~Lisa Carney

Viist Their Website

What Makes This Website Unique

Lisa came to Artistech looking for more than a beautiful website. She wanted a strategic online platform that would increase website traffic, grow her mailing list, strengthen her brand, and ultimately support her goal of becoming a full-time artist.

Through our guided branding process, we explored the ideas that consistently appear throughout her work, quiet landscapes, emotional connection, organic textures, and a sense of calm. Those discoveries shaped every design decision, from the visual identity to the website layout and customer journey.

The result is a website that feels spacious, refined, and immersive. Rather than overwhelming visitors with information, the design allows each painting to breathe, inviting collectors to slow down and experience the work in much the same way Lisa hopes they experience it in person.

Branding

Lisa already had a strong artistic voice. Our role wasn't to invent a brand, it was to uncover the visual language that was already present in her work and translate it into a cohesive online identity.

Her paintings are inspired by the Gaspé Coast, where layers of colour, flowing drips, and organic textures evoke memories of landscapes, gardens, and coastlines. The recurring drips within her paintings symbolize roots, belonging, and the landscapes that continue to shape her creative practice.

We reflected those qualities throughout the website using a calming colour palette, generous white space, elegant typography, and subtle visual details that allow her artwork to remain the focus while creating a polished and memorable brand experience.

Beyond the Website

The project extended beyond creating an online portfolio. Together, we built a platform designed to support Lisa's long-term business goals.
Her website was strategically organized to prioritize original artwork, commissions, limited-edition prints, and her journal, making it easier for collectors to navigate her growing body of work while supporting future business growth.
Because search engine visibility was an important objective from the beginning, we also implemented an SEO foundation to help new collectors discover her work through Google, where many of her previous collectors had already been finding her.
The result is a website built not only to showcase Lisa's artwork today, but to support her ambitions for years to come as she continues growing her collector base, expanding her online presence, and working toward opening her own gallery.

Imagine What We Could Create Together

No two projects in our portfolio are alike, because no two clients are alike.
If you're looking for a thoughtful partner who takes the time to understand your vision before designing your website, we'd love to hear from you.
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