Laura Kay Keeling

A custom Shopify website for multidisciplinary artist Laura Kay Keeling, combining a guided branding process, search engine optimization, and e-commerce into a digital experience inspired by her vibrant collage practice.
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Laura Kay Keeling

Services

Guided Brand + Shopify Package
SEO Foundation
Print-on-Demand Integration

About the Client

Laura Kay Keeling is a Hamilton-based multidisciplinary artist whose work blends photography, collage, installation, video, and public art. Inspired by nature, memory, and the beauty of everyday moments, her layered compositions invite viewers to slow down, look closer, and discover new perspectives.
Laura Kay Keeling

"I really loved the questions about where I'd like to be in 6 months, and then a few years from now! It was great to think more in that way vs. just going from deadline to deadline, and I think it really recharged me.

I also hadn't totally taken the time to think about who my ideal purchaser was or what my branding would be.

The whole process was so full and holistic, we didn't just talk about a store, we talked about so many things, and I think you incorporated everything into the site beautifully!

I have a much fuller vision of myself and my business now, and I'm much more confident in it."

— Laura Kay Keeling

Viist Their Website

What Makes This Website Unique

Laura's artwork is layered, playful, and full of unexpected discoveries. We wanted visitors to experience those same qualities the moment they arrived on her website.

Before beginning the design, we immersed ourselves in Laura's artistic practice, taking the time to understand how she creates, what inspires her, and the visual language that makes her work so distinctive. Those insights shaped every aspect of the website.

Florals captured through Laura's own photography float throughout the site, becoming part of the visual storytelling rather than simply decorating the page. Layered compositions echo her collage process, while playful movement and immersive layouts encourage visitors to slow down, explore, and experience the website much like they would one of her artworks.

The result is a website that feels less like an online portfolio and more like stepping into Laura's creative world.

Branding

Every artist already has a story to tell. Our role is to uncover it and translate it into a digital experience that feels authentic.

Working closely with Laura, we explored her creative process, artistic influences, audience, and long-term goals. Together, we identified the visual elements that make her work instantly recognizable and used them to shape the website's identity.

Instead of relying on generic design trends, we built an experience inspired by Laura herself. Her own photography became part of the interface, her collage practice influenced the composition of every page, and her vibrant use of colour guided the overall visual direction. Every detail was carefully considered so the website would feel cohesive with her artistic practice while remaining intuitive and easy to navigate.

Beyond the Website

Laura's website was designed to support every stage of her artistic career, from showcasing exhibitions and public art projects to creating new revenue streams through e-commerce.
Alongside a custom Shopify storefront, we integrated a print-on-demand solution that allows Laura to offer high-quality fine art prints without managing inventory or fulfillment herself. This makes her work more accessible to collectors while giving her the flexibility to grow her online shop as her practice evolves.
The platform also brings together her exhibitions, public art projects, photography, and multidisciplinary portfolio into one cohesive digital home. Built on a strong SEO foundation, it helps new audiences discover her work through search while giving her a space she fully owns and controls.
Designed with the future in mind, the website can continue to grow alongside Laura's career, supporting new collections, exhibitions, public commissions, and creative opportunities for years to come.

Imagine What We Could Create Together

No two projects in our portfolio are alike, because no two clients are alike.
If you're looking for a thoughtful partner who takes the time to understand your vision before designing your website, we'd love to hear from you.
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