Josie's visual identity reflects the landscapes and wildlife that have shaped her life.
Inspired by the colours of the African wilderness, the brand combines earthy greens, warm ochres, rich terracotta, and deep blues to create a timeless identity that feels both adventurous and refined while allowing her paintings to remain the centre of attention.
At the heart of the logo is the silhouette of the African continent, a subtle tribute to the place that profoundly influenced both her life and artistic practice. More than a geographical reference, it symbolizes the experiences, wildlife, and landscapes that continue to inspire every collection she creates.
The result is a brand that feels authentic, personal, and deeply connected to her mission of inspiring conservation through art.