Jenn Baljko

After building several digital platforms for Jenn Baljko over the years, we partnered with her again to rebrand her personal website as she entered a new chapter as an author. The new website brings her journalism and books together under one cohesive personal brand, giving readers a clear place to discover her writing while supporting the launch of her most recent books.
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Custom website for author and journalist Jenn Baljko displayed on a laptop, featuring her books, articles, personal brand, and an engaging online reading experience.

Services

Signature Brand + Website
Business & Book Launch Strategy
SEO Foundation
Meta Ads Management
Email Marketing & Audience Growth
Online Conference Platform

About the Client

Jenn Baljko is a journalist and author whose work spans articles, books, and long-form storytelling. As she expanded her focus as an author and prepared to launch new publications, she needed a website that could bring her existing journalism and growing collection of books together in one clear digital home.

Rather than treating each part of her work as a separate project, the website presents them as parts of the same evolving body of work.
Custom website for author and journalist Jenn Baljko displayed on a laptop, featuring her books, articles, personal brand, and an engaging online reading experience.

"Parisa brings together the heart and joy of an artist with the problem-solving brilliance of an engineer. This combination leads to beautiful AND functional websites that have up-leveled my professional presence.
Parisa has worked on two of my websites (both the initial designs a few years ago and recent rebrandings); helped with back-end web systems for a global online conference, and brought me hundreds of new signups through a Facebook ad campaign she managed for me.

Thank you, Parisa and Artistech, for making me look soooo good on the virtual page. Definitely a confidence booster connecting the virtual and real-life versions of me."

~Jenn Baljko

Viist Their Website

What Makes This Website Unique

Jenn's digital presence had evolved across several websites and initiatives over the years. For this latest project, the goal was not simply to redesign another website. It was to create a focused author platform that could bring her journalism, personal story, documentary and books together.

We reorganized her content around her work as a writer, giving her books greater prominence while preserving space for readers to explore the journalism and experiences that inform them. The result is a website that supports her current publications while providing a flexible foundation for future books.

Branding

Jenn is a multi-hyphenate: an author, journalist, facilitator, walker, joy journeyer, and creativity kindler. The challenge wasn't deciding which part of her identity to showcase, but creating a brand that could bring them all together without feeling scattered.

We developed a visual identity that balances warmth, personality, and professionalism. Editorial typography establishes credibility for her writing, while a soft color palette, expressive photography, and thoughtful illustrations reflect the optimism and humanity that define her work.

Rather than competing for attention, each aspect of Jenn's career supports a single, cohesive personal brand. The result is a website that feels authentic, approachable, and focused, allowing readers to understand who she is, discover her books, and connect with the broader body of work behind them.

Beyond the Website

Over the years, we've partnered with Jenn across multiple stages of her career, building her personal website, creating a separate platform for her creative coaching work, developing the technology behind her online conference, and most recently rebranding her website to support the launch of her latest books.

Beyond the websites themselves, we also helped Jenn grow her audience through digital marketing. We developed and managed paid advertising campaigns designed to expand her email list, introduce new audiences to her work, and increase registrations for her events and programs.

By supporting both her digital presence and her marketing strategy, we've helped create a connected ecosystem that not only showcases her work as an author but also continues to attract new readers, grow her community, and support future book launches and events.

Imagine What We Could Create Together

No two projects in our portfolio are alike, because no two clients are alike.
If you're looking for a thoughtful partner who takes the time to understand your vision before designing your website, we'd love to hear from you.
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