Website Design for Christian Gift Shop inAWE Handmade | Shopify Case Study

inAWE Handmade

We partnered with inAWE Handmade to transform a successful Etsy business into a strategic Shopify brand.

Services

Signature Brand + Shopify
Business Strategy
SEO Foundation

About the Client

inAWE Handmade creates handcrafted Christian gifts designed to encourage, inspire, and strengthen faith. Founded by Kasey Yerby, what began as a passion for making meaningful paper crafts and sharing Scripture has grown into a thriving family business built around thoughtful gift-giving and lasting keepsakes.

Every product is designed with the belief that the right gift can communicate love, encouragement, and hope in ways words alone cannot.

We are SO pleased with the web design Parisa completed for us. She has an amazing process in place - from start to finish. Her website planner helped us focus on our ideal customer as well as how the site should look and function. She designed our site on time as promised, and it is BEAUTIFUL! Her training videos are top-notch as well. We feel confident that we can make changes to our site as needed in the future.

Don't hesitate to trust Artistech to create a website that is PERFECT for your business.

~Kasey Yerby, Founder

Viist Their Website

What Makes This Website Unique

inAWE Handmade offers an extensive catalog of personalized gifts, digital downloads, books, and keepsakes for different recipients, occasions, and stages of life. Our challenge was to organize this growing product library into an intuitive shopping experience.

We developed a strategic ecommerce architecture with a comprehensive mega menu, thoughtful product categorization, and clear customer journeys that help shoppers quickly find the perfect gift, whether they're searching by occasion, recipient, or product type. The result is a website that feels effortless to navigate while providing a scalable foundation as the catalog continues to grow.

Branding

The branding was designed to reflect the faith, hope, and encouragement at the heart of inAWE Handmade.

At the center of the visual identity is a custom logo featuring a dove, an enduring Christian symbol representing peace, hope, the Holy Spirit, and God's presence. More than a decorative mark, it immediately communicates the spiritual foundation of the brand and the purpose behind every handcrafted gift.

The supporting visual identity combines warm colours, approachable typography, and clean layouts to create a welcoming shopping experience that feels both heartfelt and professional. Together, these elements reinforce inAWE's mission of helping people express love, encouragement, and faith through meaningful, handcrafted gifts.

Beyond the Website

This project extended beyond web design into ecommerce and growth strategy. We helped transition the business from relying primarily on Etsy toward building an independent Shopify presence while creating a scalable foundation for future growth. Beyond developing the website, we structured a large product catalog, planned an intuitive navigation system, and designed the ecommerce experience to support personalized products, digital downloads, content marketing, and future product launches. The website was also built to support Pinterest Shopping and long-term organic growth, helping customers discover products across multiple channels before arriving on the site.

With hundreds of products spanning multiple categories, SEO was a critical part of this project from the beginning. We developed a scalable SEO strategy that optimized the website's information architecture, collections, product templates, and internal linking structure to help customers discover products through search.

Imagine What We Could Create Together

No two projects in our portfolio are alike, because no two clients are alike.
If you're looking for a thoughtful partner who takes the time to understand your vision before designing your website, we'd love to hear from you.

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