Christi Kraft Photography

Christi Kraft is a fine art photographer whose vibrant images invite people to see beauty in the details often overlooked. We designed a colourful Shopify website that transforms her artwork into an engaging online gallery and ecommerce experience, helping collectors discover prints that bring personality, joy, and inspiration into their homes.
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Christi Kraft Photography

Services

Signature Brand + Shopify
Business Strategy
SEO Foundation

About the Client

Christi Kraft creates bright, bold fine art photography inspired by the beauty hidden in everyday moments. From florals and abstract compositions to architectural details and intentional camera movement, her work celebrates the extraordinary within the ordinary.

After leaving a corporate career, photography evolved from a creative refuge into a full-time business. Today, her mission is to help people create homes that reflect who they are, spaces filled with colour, personality, and meaningful conversation pieces that inspire both those who live there and those they welcome inside.
Christi Kraft Photography

"As both an artist and a web designer, Parisa understands the unique quirks and needs of artist websites because she lives it herself. She works hard to give you the site of your dreams while making sure you feel true ownership over it, teaching you what you need to know so you feel confident managing it yourself.
I now have my own piece of online real estate, a website that is authentically me, reflects both my art and personality, and gives me complete control over my business.

The process gave me the confidence to dream bigger, and now it truly feels like the sky is the limit.
Even after the website launched, Parisa was there to answer questions and provide support. Everyone who has seen the site loves it, and I couldn't be happier with the final result."

~Christi Kraft

Viist Their Website

What Makes This Website Unique

Purchasing artwork is deeply personal.

Rather than overwhelming visitors with hundreds of photographs, we designed the website to guide collectors through Christi's work with clarity and intention. Bright imagery, generous white space, thoughtful categorization, and educational content help visitors imagine how each piece will transform their own space.

The ecommerce experience was also built with growth in mind, supporting future collections, bundled products, limited editions, email marketing, and additional digital offerings as the business evolves.

Branding

Great art doesn't simply decorate a room, it transforms how people experience the space they call home. We designed a website that inspires that feeling from the very first click.

Christi wanted a brand that felt bright, colorful, professional, and authentic, one that reflected both the energy of her artwork and her optimistic personality. She described wanting something timeless with a touch of whimsy, inspired by brands like Kate Spade and Draper James, while avoiding the visual clichés often associated with fine art websites.

Working together, we developed the strategic direction for a brand that balances playfulness with sophistication. From typography and colour direction to page layouts and customer experience, every decision was made to create a website that feels approachable while elevating the perceived value of her artwork.

Beyond the Website

This project extended far beyond creating an online gallery. We helped Christi build the foundation for a scalable creative business by planning an ecommerce ecosystem that supports print sales today while preparing for future growth through limited editions, product bundles, digital downloads, email marketing, blogging, and educational offerings.

By designing with both today's needs and tomorrow's ambitions in mind, the website became a long-term platform for growing her art business, not simply displaying her portfolio.

Imagine What We Could Create Together

No two projects in our portfolio are alike, because no two clients are alike.
If you're looking for a thoughtful partner who takes the time to understand your vision before designing your website, we'd love to hear from you.
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