Brad's work is playful, surreal, and unmistakably personal, so his visual identity needed to feel like a natural extension of his artistic practice.
Rather than creating a logo separate from his artwork, we built the brand around one of Brad's own original creatures, transforming a character from his drawings into the centerpiece of his visual identity. The handwritten wordmark is also uniquely his, using Brad's own signature to reinforce the personal, sketchbook-inspired nature of the brand.
To support the artwork, we paired the illustrated logo with a rich palette of forest green, warm orange, charcoal, and soft white, alongside clean typography that brings clarity without competing with the expressive imagery. The result is a brand that feels playful, approachable, and instantly recognizable, capturing the imagination and personality that collectors encounter throughout Brad's work.